I help tech companies create great products, get noticed & take market share

Hi, I’m Hamish — a startup/scale-up tech company specialist based in Brisbane, Australia with over 15 years’ experience in B2B and enterprise product management, marketing and commercial strategy.

I’ve previously worked for Conveya, Hutly, Growth Point Capital, For The Record, Court Record Solutions and Auscript.

What I do

I’ve worked with CEOs, developers, designers, users, clients and investors since the late 2000s in a variety of roles and situations. In that time, I’ve found I’m good at getting up to speed quickly and delivering measurable results in two areas.

Product Strategy & Management

I work with tech company founders and early stage teams to assess and validate the market, identify and test opportunities, establish a clear product vision, and plot an actionable path to getting products in market, in use and generating revenue.

Brand & Product Marketing

No matter how good your startup, product or app is, it’s invisible unless people are talking about it, considering it, trialling it, or paying for it. I help drive market research, define strategies and execute marketing campaigns to make that happen so you can go-to-market with confidence, speed and clarity.

Industries I’ve worked in

  • Legal and justice
  • Financial services
  • Property
  • Professional services
  • Agriculture

Areas of expertise

  • Cloud products
  • SaaS (inc. freemium)
  • Multi-sided marketplaces
  • Blockchain
  • Product/Market Fit
  • Go-to-market strategies
  • PR & communications
  • Strategic commercial partnerships
  • Raising capital

Formal education

  • Bachelor of Business (Advertising), QUT, 2006
  • Bachelor of Creative Industries (Media & Communication), QUT, 2006

Books that have shaped my thinking

Radical Product Thinking: The New Mindset for Innovating Smarter
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Empowered: Ordinary People, Extraordinary Products
How Brands Grow: What Marketers Don't Know
Escaping the Build Trap: How Effective Product Management Creates Real Value
How not to Plan: 66 ways to screw it up
Competing Against Luck: The Story of Innovation and Customer Choice
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Inspired: How To Create Products Customers Love
Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow