I help tech companies create great products, get noticed & take market share

Hi, I’m Hamish — a startup/scale-up tech company specialist based in Brisbane, Australia with over 15 years’ experience in B2B, B2C and B2G product management, marketing and commercial strategy.

I currently work as Head of Product & Marketing at Hutly.

I’ve previously worked for Growth Point Capital, For The Record, Court Record Solutions and Auscript.

What I do

I’ve worked with CEOs, developers, designers, users, clients and investors since the late 2000s in a variety of roles and situations. In that time, I’ve found I’m good at getting up to speed quickly and delivering measurable results in two areas.

Product Strategy & Management

I work with tech company founders and early stage teams to assess and validate the market, identify and test opportunities, establish a clear product vision, and plot an actionable path to getting products in market, in use and generating revenue.

Brand & Product Marketing

No matter how good your startup, product or app is, it’s invisible unless people are talking about it, considering it, trialling it, or paying for it. I drive market research, define strategies and execute marketing tactics to make that happen.

Industries I’ve worked in

  • Legal Tech
  • Fintech
  • Proptech
  • Professional services
  • Agriculture

Areas of expertise

  • Cloud products
  • SaaS (inc. freemium)
  • Multi-sided marketplaces
  • Blockchain
  • Product/Market Fit
  • Go-to-market strategies
  • PR & communications
  • Strategic commercial partnerships
  • Raising capital

Formal education

  • Bachelor of Business (Advertising), QUT, 2006
  • Bachelor of Creative Industries (Media & Communication), QUT, 2006

Books that have shaped my thinking

Radical Product Thinking: The New Mindset for Innovating Smarter
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Empowered: Ordinary People, Extraordinary Products
How Brands Grow: What Marketers Don't Know
Escaping the Build Trap: How Effective Product Management Creates Real Value
How not to Plan: 66 ways to screw it up
Competing Against Luck: The Story of Innovation and Customer Choice
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Inspired: How To Create Products Customers Love
Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow